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The original item was published from 6/10/2020 12:35:10 PM to 7/10/2020 12:00:02 AM.

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City Manager Report

Posted on: June 9, 2020

[ARCHIVED] New Mexico Hospitality Association Announces the New Mexico Safe Promise

NM Safe Promise

The New Mexico Hospitality Association (NMHA) and the state’s hospitality and tourism industry announced Tuesday, June 9 the launch of the New Mexico Safe Promise campaign. The initiative invites all New Mexicans to make a personal commitment to follow COVID-19 Safe Practices to help make New Mexico the safest place for its families, workers, and customers.

This initiative is about local communities supporting each other to ensure that all New Mexicans are self-accountable to abide by best practice safety standards. To make the New Mexico Safe Promise, visit

The New Mexico Safe Promise campaign was developed in response to the coronavirus pandemic and in conjunction with the safe reopening of businesses throughout the state through practices aligned with New Mexico Department of Health Ordinances and Centers for Disease Control (CDC) guidelines. This initiative hopes to unify the entire state of New Mexico through the protection of the health of its communities, residents, and customers.

By making the New Mexico Safe Promise, New Mexicans are committing to:

· Using a face covering while in public;

· Stay six feet from others;

· Stay home when sick;

· Wash their hands frequently and follow recommended hygiene practices;

· Participate in any COVID-19 related training made available at their workplace.

“Since safety, cleanliness, and customer service have always been hallmarks of the hospitality and tourism industry, these new standards are building on values our industry is well known for,” said Visit Las Cruces Executive Director Rochelle Miller-Hernandez. “Making Las Cruces safe for everyone is a communitywide effort, and our industry plans to lead by example when it comes to ensuring our beautiful city and state are safe for citizens and customers alike.”

As businesses begin reopening, New Mexicans can begin planning their next adventure by exploring the wonders of the state from home through virtual, interactive activities. From soaring in a hot air balloon and exploring art and cultural centers to browsing the works of Georgia O’Keeffe or taking a virtual hike through national parks and monuments, visitors can explore what New Mexico has to offer through a virtual setting from the comfort and safety of their home. For more information on virtual tours, classes, live streams, and more, visit

For information on the New Mexico Safe Promise campaign and to make the promise, visit For updates on travel restrictions, directives, and closures in New Mexico, visit

About the New Mexico Hospitality Association:

The New Mexico Hospitality Association is a nonprofit (501c6) organization that is focused on serving its members and all segments of the hospitality industry. The association delivers decades of combined experience to lead public policy and workforce development strategy for a more prosperous economy. The association represents member interests at the state and national level, cultivates professional development, and targets opportunities to incubate and foster long-term job and wealth creation statewide. The association’s members are true investors and play a crucial role in growing tourism and New Mexico’s economy. For information, visit

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