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The original item was published from 12/22/2020 11:32:22 AM to 12/22/2020 11:41:58 AM.

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Posted on: December 22, 2020

[ARCHIVED] Local Artists Win Holiday Window Designs

Santa on a window holding a mirror

Local artists have been recognized for their creations on many of the windows in downtown Las Cruces. In promoting the spirit of the holidays, the Downtown Las Cruces Partnership (DLCP) and the Las Cruces Arts and Cultural District Coordinating Council (ACDCC) recently spearheaded the 2nd Annual “Ventanas Vivas” when local business owners decorate their windows in the Downtown and Arts and Cultural District (DLCP). 

Susan Greenwald, Ventanas Vivas event coordinator, said this year’s winner is local artist Lorenzo Zapada who painted Christmas scenes at two businesses — the Visit Las Cruces office building, 336 S. Main Street, and LUX salon, 136 S. Water Street. Both of the colorful ventanas were selected for first place. Zapada will receive a $50 downtown gift card.

Other winning windows are 2nd Place - Artist Noel Sandino, Rio Grande Theater at 211 Main Street; and 3rd Place – Artist Coy Lowther at Beck’s Roasting House and Creamery at 130 N. Mesquite Street. Both artists will each receive a $25 downtown gift card.

Susan Greenwald, Ventanas Vivas event coordinator, said approximately 23 businesses and 13 local artists participated this year by creating colorful windows “to create the warmth and holiday feel we all need this year.” ACDCC members then judged the murals that included painted scenes of caroling, snowmen, and a jolly Santa Claus.

Jennifer Kozlowski, DLCP executive director, said the day after the windows were finished was also the kick-off to the “Small Business Saturday,” a community campaign to encourage shoppers to “shop local.” She said shoppers “have been enjoying the art as they visit their favorite downtown shops and restaurants.”

To make shopping local easier and more convenient this holiday season, the City’s Economic Development Department partnered with many local organizations to create a new website to serve as the ultimate buy local destination for this holiday season and for the future-, said City Economic Development Director Griselda Martinez. “The website is organized in categories to make it easy for customers to find their favorite Las Cruces business. Local businesses and users will ultimately create a local online market for local shoppers or those wishing to find a piece of southern New Mexico,” Martinez said.

The resiliency of Las Cruces’ businesses to persevere through this unpredictable and unprecedented [pandemic] hardship is admirable and greatly appreciated,” said City Manager Ifo Pili. “We have an opportunity to directly show our appreciation and gratitude by buying local goods and services.”

Although New Mexico’s Public Health Orders may prevent residents from physically entering some of Las Cruces’ small businesses, “we can still help them, and ourselves, by ordering, buying, picking up, or having their food, goods, or services delivered to us,” Pili added.

Martinez encourages business owners to submit their businesses for the website, an easy process through

For more information on businesses throughout the city and county, or with the website, contact Martinez at 575-541-2428.


#1 (Ventanas-Santa_LUX 2020) Artist Lorenzo Zapada’s depiction of Santa Claus holding a mirror adorns the window at the LUX salon in downtown Las Cruces. It is this year’s first-place co-winner in the city’s Ventanas Vivas event.

#2 (Ventanas- VISIT LAS CRUCES 1, 2, 3 2020) The co-winner of the 2021 Ventanas Vivas event were the windows at the Visit Las Cruces building, drawn by local artist Lorenzo Zapada. The scene, which wraps around the side of the building, depicts the three kings journey and the child they are to meet

#3 (Ventanas-Carolers 2020) Local artist Noel Sandino decorates the windows at the downtown Rio Grande Theater for the Ventanas Vivas event. The scene of holiday carolers singing to an audience won second-place.

#4: (Venanas-Beck’s 2020) With a message in support of shopping at small, local businesses, artist Coy Lowther’s painting at Beck’s Roasting Coffee House was the third-place winner in the 2020 Ventanas Vivas downtown activity.

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