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Sponsorship Application Form
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**Important Notice: The City provides sponsorships in 3 categories: Tourism, Economic Impact and Quality of Life. If you receive funds in one category, you are ineligible for funds in the same category within the same funding cycle or for the same event or activity. The application deadline is Friday, August 30, at 11:59 p.m.
Name of Requesting Organization
Name of event or activity in which you are requesting funding.
Description of Event or Activity
Please tell us about the organization and individuals hosting the event.
Date(s) of Event or Activity, Scheduled Times and Location(s)
Choose the type of sponsorship program you are requesting.
Quality of Life
Level of sponsorship requested.
If In-Kind, give example
What are the goals, how will this benefit the City?
Are there any permits required to carry out your event or activity? (Example, Park, Facility Permit, etc.)
A. For Economic Impact Sponsorship Only
Estimated Economic Impact
How did you derive at the dollar amount of the estimated economic impact?
How will you know if you achieved the level of estimated economic impact projected?
Any additional economic impact for the City of Las Cruces?
B. For Quality of Life Sponsorships Only
Background information on event or activity. (History, target audience, purpose, any other pertinent information)
Describe how your event is readily open and accessible to all or most Las Cruces residents
Describe how your event provides a cultural, educational or civic experience
Describe how your event measures its success both qualitatively and quantitatively
C. For Tourism Sponsorships Only
Estimated attendees outside 100 miles or more from Las Cruces and that may stay overnight?
Describe why you think your event/activity qualifies for a tourism sponsorship?
Briefly describe how you plan to market/advertise to areas outside of Las Cruces? (Include more detail in marketing plan)
Can you provide statistical data after the event showing how many attendees were from out of town? (example, zip codes)
Any additional estimated tourism economic impact and/or exposure for the City of Las Cruces?
Marketing Plan/Strategic Plan
Permitting and Logistics Plan (if required)
List of Sponsors and Other Funding Resources
Authorized Representative (Type name)
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